Viral Marketing Services
Viral Marketing uses pre-existing social networks, blogs and interactive communities to create word of mouth for a new product or service by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth. Because of the ease of executing the campaign, good targeting and the high and rapid response rate, the main strength of viral marketing is its ability to obtain a large number of interested people at a low cost.
Viral marketing is more powerful than third-party advertising because it conveys an implied endorsement from a friend. A key element of consumer branding is usage affiliation and a critical element of viral marketing is that every customer becomes an involuntary salesperson simply by using the product. Potential consumers are then made aware of the product or service and are more inclined to purchase because they know it works and that their friend is a user.
