Analytics - Your Customer Explained
By : Greg Chernoff
Since the beginning of all marketing , information regarding your customers habits and purchases has been an important way for a business owner to improve there sales. Being able to know just how much bang for their buck they were recieving from Paper, Radio and Television advertising was imperative for both large companies and mom and pop shops. Nielson Ratings was one of the first True analytics Systems on the planet, Taking a cross section of the Television viewing audience and finding out what they wanted out of there time spent around the "tube". Although there systems began as a simple tv viewing diary, we (meaning all marketers world wide!) have always known that knowing your customer is a powerful tool that simply cant be ignored. Because of the power of the internet, we can now not only tell you who saw your advertising, but how they viewed it (browser type, operating system type, resolution , screen colors) How long they stayed ( time on site and page views) but also how and what they purchased, or how often.
